Since almost everything can be accessed on the internet, using our tried and tested means such as newspaper ads, flyers, and radio commercials seem to be not as powerful as before. Another advantage of using the internet is that having an online presence is cheaper and sometimes even free of charge. Here are four ways you can start creating your website to expand your business.
Getting Started
First things first, you need to make your own website. Most company owners look to social media sites that have a lot of traffic, such as Facebook or Instagram. These websites are free of charge so you can start by building it here as soon as you are able.
If you want to have a more personal and professional looking website, there are a ton of website hosting sites that will help you make a website that is catered, especially for you. Make it simple yet understandable and have the viewer’s experience in mind when they log in.
Show, Don’t Tell
There are a lot of businesses out there on the internet, so you have to differentiate yourself with all them. Get your viewer’s attention by showing them what you are selling or providing. Nobody wants to stay on a website reading a ton of text. People’s attention span is shorter when reading text, so you need to hook them with eye-popping imagery and quality videos — all of which can only be done by a reliable corporate video production company.
Take inspiration from successful corporate websites and look at what kind of media works for them. For example, if your business is food. Lighting is important when taking photos or videos of your food because it makes the food more appetizing to look at.
Be Available 24/7
Having a clear channel of where your potential customers can reach you is as tantamount as making your website as clear as possible. They want to be able to contact you as soon as they decide that they want to order from you. If the first two or three channels don’t work or they cannot contact you, it would be most likely that they will find another business right after.
Have your physical address and business hours on the front page so that they could visit you during the right time. Use your updated contact numbers and email addresses so that you are always available to answer them if they have questions about your business. Since we live in a fast-paced world, we have to adjust to our services as well.
Copywriting
Your visitors don’t want to read a horde of words on your website that are not giving them what they want right away. People usually only stay for only 10-20 seconds before they move on to another one if they find it boring. You have to make your words quick and straight to the point.
So keep it short and sweet and let the photos and videos do the talking. You could also consult with your friends or a professional proofreader to make sure that your words used are efficient in sharing what you want to share.
The internet is a vast and scary place if you don’t know how to use it. But it is an awesome tool to use to make your business well known throughout the internet. Understanding how it works and maximizing the traffic may take some time learning, but with these four ways, we could help expand your business to further heights.
